egyy When Anthony Vaccarello took over the reigns at Saint Laurent 4 years ago, he had to fill the shoes of Hedi Slimane who produced a successful assortment of covetable bags for the brand. Slimane’s strategy seemed to work incredibly well. even though he continued to churn out new bags, they all in shape the exact same aesthetic as well as most featured the brand’s unambiguous YSL logo. His bags saw huge success for the brand, ending up on the arms of celebs, editors as well as daily bag lovers.
There’s a prominent saying: “if it ain’t broke, don’t repair it,” as well as that’s the technique that Vaccarello selected to follow. Unlike other designers who take a publish at a new brand only to totally revamp its core aesthetic, Vaccarello developed upon the successes of his predecessor as well as continued to introduce Slimane-esque designs.
However, last year Vaccarello surprised us with a handful of new Saint Laurent bags, which appeared to show the brand’s bags moving towards a new, less logo-driven, direction. It’s been over a year since as well as even though the brand has released more logo-free bags, its prominent assortment of top quality bags appears to be just as huge as ever. This pleads the question: can Saint Laurent steer consumers away from its logo all together?
Not likely, at least not now. The brand has seen huge success with its prominent monogram bags like the Kate, the Envelope shoulder Bag as well as the Loulou. The bags work, meaning they sell, which is why they’re constantly created season after season. Slimane sent waves with the market when he decided to decrease the ‘Yves’ in Yves Saint Laurent, as well as he then went on to revamp the brand’s hardware also with the utilize of the iconic as well as strong YSL logo that we understand today.
And while Saint Laurent’s accessories business wasn’t precisely having a hard time prior to Slimane’s appointment, he did assist the brand grow its existence in the market exponentially. since of that success, Vaccarello had incredibly big shoes to fill as well as altering the brand’s direction completely at its core is likely to stop working in some regard, which explains why the modifications we’re seeing are so gradual. inspect out a few of the brand’s logo free bags below as well as let us understand if you believe we’ll ever see the end of Saint Laurent’s logo bags all together.
Saint Laurent Joan Quilted leather shoulder Bag ($1,790)
Saint Laurent Croc embossed leather Duffle Bag ($2,750)
Saint Laurent Carre Calfskin shoulder Bag ($1,890)
Saint Laurent Nano Manhattan satchel ($1,650)